Jeb Molony

     Businesses are becoming increasingly mobile as the technology begins to become available which allows people to remain productive while working remotely.  Over the past few weeks our conversations with potential clients have all included the one simple question of which phone should I get next?  This question may seem simple, but the truth is there is no right answer.  The best way to approach the decision is to consider the three major operating systems.

    The three major operating systems are Apple's IOS, Google's Android, and Microsoft's Windows.  Apple IOS is by far the most coveted and difficult to talk about because Apple owners are typically addicted to the device and do not consider criticism.  The IOS platform is great for people who want to have an easy to use trendy device which they can discuss with friends.  Unfortunately with Apple you typically live and die by the sword because Apple dictates the updates there is no real choice for a consumer to opt out of an update which means if your phone is one of the ones that does not work then you will most likely continue to experience the same issues every time there is a change.  For instance one client is on their 4th physical phone in 30 days because of a battery issue caused when the operating system updates.  With Apple it appears when things are good they are good, but when they are bad it is a horrible experience.

     Android is the opposite of Apple.  Rather than being a closed operating system Android takes the approach that the end user should have almost total control over their experience and should customize it to their life.  Android is a great platform for people who enjoy learning about technology and working with the device.  The downside to Android is the lack of an Office equivalent is very limiting for business.  Android has recently acquired an App which is similar, but there is still a disconnect in translation which can lead to frustration.  Android is also a great platform for surfing the internet because it is designed by Google, but remember Google is watching and monitoring where the user goes and what is searched in order to collect marketing data.

     Microsoft has been behind the others in developing a great mobile platform.  Windows 7 was too much for a phone or tablet, and none of the hardware manufacturers have taken a great interest in developing Microsoft phones or tablets.  However, Microsoft's most recent mobile operating system which is referred to as Windows 7.5 or Windows 7 Mango is a brand new approach which should prove competitive.  The new Microsoft platform is designed for business as well as school and personal space.  The integration with social media is more impressive than either Android or Apple, and the devices have full functioning Office.  The truth is for many people Office is the most important set of applications and Microsoft has it on a mobile device.  The greatest limitation for Microsoft is the lack of interest from hardware manufacturers, the smaller app market and being the last ones to the party.

     The three operating systems are the most impotent considerations when begriming to think about a new device.  Consider what the major functionality that is needed, and look at the applications which are available for those operating systems.  There is no one size fits all when it comes to mobile devices so do not be afraid to shop around and see what feels like the best fit for your needs.