Images are easier than ever to locate, download, and reuse, but the ease of access has started to raise many legal concerns about intellectual property law and the rights to ownership. Clients often go to Google or Bing to start looking for images when they begin to generate ideas for their website or products. These two search engines provide instant access to amazing images with high quality resolution which can easily be downloaded and reused. However, cutting corners is often a recipe for disaster and in the case of using images without permission the disaster can be in the form of a lawsuit for use of an image without licensing rights from the owner. Images on the internet are becoming easier to follow which allows their owners to easily track their use and location. In the past, tracking them was difficult and proving ownership was even more difficult. Today many… Read more!
Does your business have a website? If the answer is no, these are our top 5 reasons you need one… 1. Your website is always available (even when you are not).Your website is available 24 hours per day, 7 days a week. A website allows potential customers to research you even in off hours, and a contact page gives them the ability to request additional information at any time. 2. A website address is often easier to remember than a phone number or physical address. A website gives potential customers the easiest way possible to find you. 3. Establish your business as a resource. If you have a product, or offer a service, the content on your website can help establish your business as an authority. 4. Everyone expects your business to have a website. The internet is often the first place people go to find information. Without a web presence your business… Read more!