Startups seem glamorous and fun to the outside world, but the truth is they can be tedious and extremely exhausting. While we do not claim to know it all, there are a few lessons that have been learned along the way… Have a plan in advance. A startup requires you to make difficult decisions based on time and capital. You do not always have time to think through every decision and possible consequence when the issues arise. The only way to guarantee you will make the best decision possible when the time comes is to have a plan in advance and not to second guess that plan in the moment. Plans must be flexible enough to change at a moment’s notice but strong enough to weather the short term setbacks and delays that occur in startups. Focus on your customer’s experience. The best way to differentiate your brand and… Read more!