Uptick in Phishing Scams


Ryan Bush

Over the past few weeks we have seen an increased number of phishing scams being attempted. Some of them are trying to get money wired while others are trying to obtain personal data by requesting tax information. Unfortunately, there is no computer program that can prevent scams like these from being attempted. A few things to remember: Never enter credentials for any account based on a link you click from an email. Banks and valid websites will not request personal information, passwords or credentials through emails. Create internal company policies that money, human resource files and employee tax information will not be requested or shared by email. Always check the links in an email by hovering over the image or the link. If the link you see does not match the icon or link you believe it to be then do not click on it. If you have any reason… Read more!

Change your passwords regularly to keep information safe online


Ryan Bush

How often do you change your online passwords? Do you have one password that you use for everything? Is it your dog’s name, or your nickname followed by the number 1? We have all been guilty at one time or another of choosing an easy password. However, now that so much sensitive and identifying information is stored online it is important to keep that information as safe as possible. Trying to create and then remember a long, complicated password just so you can order something from Amazon is annoying, right? I agree. Unfortunately, it is also completely necessary. Did you hear about the LinkedIn hack where more than 6.5 million usernames (emails) and passwords were released onto the internet? Or worse, did you hear about the hack because your username (let’s call it what it is—your email address) and password was one of the ones released? What did you do?… Read more!

Office move Part 2: You found a new space, so now what?


Ryan Bush

It is official: 109 Wappoo Creek Drive, Suite 2-B is the new address for e-vos HQ! Now that the lease has been negotiated and the space is secure the real fun begins… Time for logistics planning!! During this phase it is easy to overlook a lot of seemingly small details that have a major impact on your business. Let’s start with the telephone calls: Call a contractor and schedule a time to walk through the new space to evaluate what work, if any, needs to be completed. (Note: Get ready for what can only be called The Great Paint Color Debate—I selfishly recommend making this a solo project. Just trust me on this one.) Call utility companies and schedule the date your service needs changed. INTERNET PROVIDER. (Your internet service provider may need you to schedule this several weeks before you move in…it is not like residential service. Forget this… Read more!

So you are moving to a new office…Part 1: Finding the Space


Ryan Bush

Moving is the worst…even when you are “moving on up like George and Weezie.” So many things must be considered and it can get overwhelming fast. In the event you have not guessed yet we are in the middle of this right now, so in an effort to help everyone ever facing this we have created a few checklists… You have decided it is time to move your office, but where do you want to go? Determine your budget (this is never fun) After determining your budget, create a TENTATIVE timeline (circumstances beyond your control WILL alter this…) Meet with a commercial realtor and start the space search (and try not to get discouraged when it seems nothing is perfect—one of the spaces that “would be perfect for you guys” ended up having more bathrooms than offices, complete with a Jacuzzis and wet bars) Negotiate your lease (this usually takes… Read more!

Low Voltage Wiring in 2015


Ryan Bush

2006 was the last time construction was booming, banks were lending and low voltage wiring was of any concern. In 2006 the cloud existed in very few lives. The trendiest mobile phone of the year was the Sony Ericsson Z610i, the LG Chocolate was the most innovative phone and the biggest improvements to mobile phones were based on cameras and GPS. During the nine years since the last real estate boom technology has done anything except slow down, and as technology continues to progress the need to outfit buildings for data is drastically changing. The need for a high speed network has also increased due to the size of the data being brought into buildings through music and video streaming services, as well as the changes to telephone services. Because of these changes contractors need to understand how the specifications they require will drastically affect the end user of the… Read more!

Real Estate Agents and their Contacts


Ryan Bush

Over the past few months we have seen an upward trend in the real estate market as residential and commercial properties have begun to move. The increase in sales has prompted many agencies to begin investing in customer relationship management (CRM) systems or tools. Two of the most popular CRM systems are Salesforce and Microsoft Dynamics. The common goal of CRM systems is to help realtors drive more sales by staying organized and staying relevant with their contacts. In order to accomplish this the realtor inputs their contacts’ information into the system and then tracks correspondence and engagement over time. These systems are great until it is time for a relator to move to a new agency and the realtor realizes they do not own, or do not have access to, their data. A real estate agent’s well-being is determined by how many sales they are able to close each… Read more!

Solving SMB Productivity Problems with Technology


Ryan Bush

For a business to be successful in applying technology to fix a problem with automation or to increase productivity, it must be able to correctly identify the issue, isolate the issue, determine how the issue could be corrected, locate the correct IT solution and successfully implement the solution. Successfully identifying and isolating an issue requires a business to understand how and why the issue occurred. Determining a path to correct an issue does not require knowledge of IT, in fact it often requires removing IT from the equation altogether. Finally, locating and implementing an IT solution that is successful requires diligence, patience, and a team approach. Identifying and isolating issues requires a business to look at its past and determine why the issue arose in the first place. Small- and medium-sized businesses face many of the same problems during the initial growth of the company. Businesses that do not start… Read more!

The Importance of Branding for Small Business


Ryan Bush

Branding: who you are, what you offer, and why you’re different. This is the most important aspect of any business, and perhaps even more important for those of a more modest size. A professional business brand not only distinguishes your business from competition in a highly saturated market, but is the initial signifier of what your customer can expect; therefore, cannot just be haphazardly thrown together. Appropriate investment, both temporal and monetary, is crucial in regards to branding. Hesitation with this strategy can be common in small businesses where focus on other aspects of growing the business might be tempting and other tasks may be seen as a priority. Nevertheless, branding needs to refrain from being seen as a second thought and be at the forefront of any business’ development. Customers have a multitude of options in this day and age, and you want to be able to make a… Read more!

How to Reduce Operating Costs in SMBs


Ryan Bush

The number one way for small businesses to reduce their operating costs is to improve the communication between their internal personnel and departments. Most businesses try to streamline their systems but do not clearly understand what they must accomplish in order to do this and often times are led astray because they have misconceptions about how software they have purchased is actually being used. Rather than working on something abstract a business can streamline its systems by simply focusing on communication. Start by drawing the business from the customer’s experience pretending computers do not exist. Define every piece of information and the paper that would have to pass between departments for the system to work. After the entire system is defined using paper begin applying the technology the company is currently using to each point of communication. If the company cannot identify what is being used for a particular point… Read more!

Three Reasons Not to Discount Your Services


Ryan Bush

The difficult decision of whether or not to discount a service to close certain sales is an issue every service based business faces. Service businesses often have extra capacity as employees are not billing 100% of their time, and customers (and potential customers) know that the lack of complete utilization means there may be room to haggle over price. Reducing the price to close a deal is often tempting, however, it is rarely a good idea for three reasons: The Short Term Benefit is Outweighed by the Potential Long Term Damage The decision to discount a service is typically driven by whether or not the short term need for cash warrants the discounting in hopes of landing a client. While short term cash concerns seem like the most important issue for a business, the long term damage to the brand is far more important. Most service based businesses rely on… Read more!