Generating content which is relevant to a business can sometimes be difficult. In the past blog posts may have required content creation once a month or once a week; however, with social media taking over marketing there is increasing pressure to create new content far more often than once a month or week. The best way to generate content is to have a system for writing and posting which centers around a current marketing theme. Creating content on the fly can work if there is easy access to available content which can be used for posting. However, the downside to generating content on the spot is the potential for disconnected posts. For example, if a company has three products and posts about 2 of them one month then two different ones the next month then people who follow the content streams can become confused… Read more!
The goal of this blog is to help business owners improve their profitability, and this particular post stems from a major expense for most employers. One of the largest expenses for any employer is the cost of providing employees with health insurance. South Carolina has a new alternative to Blue Cross Blue Shield called the South Carolina Health Cooperative. Their website is http://schealthco-op.com/ and for small business owners in South Carolina it is worth the time to research. Like anything there are positives and negatives so it is up to the business to research and determine if it is the right fit for their needs. The positives are the cost, the doctor’s network, the education and the ownership the members have in the cooperative. The cooperative does not have nearly the overhead of traditional companies so the savings can be passed on to the… Read more!
Many companies have to fight negative publicity at some point during the course of business. Sometimes a public event can be the source of embarrassment or a public review is critical. Unfortunately, today’s social media has allowed everyone to become a critic and that criticism can cause negative results inside of search engines. The only way to combat negative perception is to generate positive press to counter the bad press. Search engines consider the relevancy of content when ranking pages so newer more timely press can push older press down the search engine results. If the average search engine user only looks at the first two pages of results then current content is the most important. Generating new press can be accomplished two ways both of which are equally important. The first method is an organic approach which involves responding to the criticism and… Read more!