Sales commissions are often a difficult thing to balance and manage for any startup company. The sales people want their commissions yesterday and the business is afraid if they do not pay the sales commissions immediately the sales people will stop working. However, a business needs to understand the process of generating revenue, entering deposits, reconciling books, calculating commissions, transferring funds if necessary, and finally paying the sales people their commission. A business generates revenue from clients and looks to pay sales people a commission for bringing that business to the company. In a perfect world money would be paid by the customer and the sales commission would be immediately deposited into the sales person’s bank account. However, the reality of the situation is that money does not typically enter a company on a single day. Revenues typically trickle in over a 30 day… Read more!
One question clients are asking is: do Meta keywords actually matter for search engine results? Meta keywords are the keywords which are written into the source code for websites that are supposed to tell a search engine what keywords the site is relevant for when generating search results. The keywords are how a search engine knows to consider a site for ranking in search results, but with the advances in web crawling technology the keywords may or may not be obsolete. Keywords started as the method for telling a search engine if someone searches for X terms then consider displaying this website in the results. The search engines use bots to crawl the code and content of websites in order to determine relevancy. (For more information about basic search engine optimization click here) The relevancy of any website is based upon the keywords matching the content and the date… Read more!
Branding a company is never easy, but in a world which is largely becoming digital the challenges facing a company with branding become increasingly difficult. In the past branding relied heavily on interactions which occurred between consumers and service providers or vendors in person. Businesses relied on brick and mortar stores to attract customers and provide them with an experience while service providers utilized personal interactions to build a relationship and brand their company. As the world shifts into the next digital age where online shopping and social media will collide to produce a new shopping experience many businesses are trying to find ways to re-brand themselves or continue to build their real world brand in a virtual setting. The first concept a business must form is who their customers are and how will they interact with the company over the internet. For vendors… Read more!