Valuing Facebook


Jeb Molony

     “You don't even know what the thing is yet. How big it can get, how far it can go. This is no time to take your chips down” is a quote from the movie The Social Network.  This line was said by Sean Parker when discussing the future of Facebook.  When Facebook announced its initial public offering (IPO) earlier this year the above quote took on a new meaning.  Facebook will be forced to change itself to justify the valuation and thus the stock price to its new shareholders.      Facebook started out as a site for college students to meet and interact with each other.  Originally a user was required to have a .edu email address in order to register, and the user interface was very limited.  Facebook provided a secure environment for people to post personal information which did not seem sleazy or invasive.  However, after… Read more!

Bookkeeping: The Least Sexy Business Process


Jeb Molony

            Bookkeeping is the least sexy of all the business processes, and is often viewed as a chore more than anything else.  Most business owners do not pay attention to their bookkeeping process except once a year when taxes are due.  Unfortunately, the people who decide it is important are often the ones who are finding out there is an issue with their bookkeeping process.  Problems with bookkeeping often lead to increased accounting costs, fees for unpaid taxes, higher tax burdens, or penalties for payroll taxes.  With the tax deadline recently behind us this is a great time to look at your company’s bookkeeping process and see if there are ways to improve the process or reduce costs.             The costs associated with bookkeeping are primarily staff, software, payroll processing, and accounting fees at the end of the reporting period.  For the average small business the… Read more!

Browser Customization Creates a Brand New Internet


Jeb Molony

     One of the issues we have recently dealt with when building websites is how the sites appear inside different browsers. An internet user accesses sites through computers, tablets, and phones each with a different operating system, different browser, and different settings. The recent push by major IT companies to capture internet users was demonstrated by Facebook’s $1 billion purchase of Instagram announced last week. Facebook, Microsoft, Google, Apple, and other companies are currently in a race to capture internet users’ traffic, and the application which acts as the user’s portal is their internet browser.      Google Chrome, Apple’s Safari, Microsoft’s Internet Explorer, and Firefox are the 4 most popular browsers currently on the market. Many internet users do not realize they can actually save their settings in a file and load their settings into a new device in order to maintain their settings and favorites. One of the… Read more!

Going Paperless


Jeb Molony

     The concept of a paperless office is more of a dream than a reality for most businesses. Because the technology has not existed to allow for a paperless environment businesses have file cabinets, attics or closets, and offsite storage units all overflowing with paper. Professional practices with regulatory guidelines for document storage often require the retention of client documents for years after the work is completed. For these businesses the files begin to pile up, become unorganized, and in most cases the files are not disposed of after the retention period because they are not organized for disposal. The lack of organization means the document retention process has a direct adverse effect on a company’s bottom line.      Any service business typically has a minimum operating expense of 50%. With margins already thin the need to eliminate costs is crucial. Paper documents not only cause immediate expenses but… Read more!

Social Engine


Jeb Molony

     In an earlier post called Search Engine Optimization I referred briefly to the importance of social media hyperlinks in achieving a higher search engine ranking result. (For search engine optimization basics please see the previous article Search Engine Optimization). This post will discuss the changing algorithm and future of search engine optimization so business owners can begin to understand where we are going and what they can do to prepare for the future.      In order to understand where we are going you must understand where we have been. Currently Google uses bots to crawl the internet and catalog site content. What this means in English is Google takes a picture of your site’s content and compares it to your previous content to determine whether or not you have updated your content or remained static. Why is this important?  Imagine for a moment you are building a search… Read more!